ANNOUNCEMENT: “A New ‘Je’ Dawns.”
Tuesday night was perhaps the darkest moment of my life.
I called into a popular radio show, The Best Show on WFMU, hosted by my friend Tom Scharpling. It’s a funny, loose talk show and I thought it would be the perfect opportunity to plug the shirts and try to raise some awareness during this critical moment.
I thought the call went fairly well. I kept it together. It was shortly after I had hung up that someone on Twitter alerted us to the fact that when I plugged the website, I spelled its URL wrong. Well, that was just the straw that this camel needed for yet another broken back (aka descent into a night of alcohol abuse).
With no one to unload on, I again sadly took to Twitter to vent my frustrations as a small business owner in the current economic climate. I’m not proud of these outbursts. It got very dark.
Then, at around 11:30pm, it happened.
My screams for help were completely ignored by the “kind” residents of Claremont. I’m sure it didn’t help that, shortly after I realized none of them cared enough to do anything, I launched into a vitriolic rant cursing the nearby men and their entire quote unquote “greatest generation” that lasted more than an hour. To be perfectly honest, though, I’m not positive anyone could even hear me from beneath the hundreds upon hundreds of shirts.
I would take the occasional break from screaming to refresh the JeShirt e-mail account. Surprise surprise. A total of NO orders came in. The computer eventually powered down. I was running out of oxygen.
I literally could not sink any lower.
And then: It happened.
At some point during the evening, barely conscious, I began to feel a sort-of “pull” from above. I have a hard time describing it - but there was a presence, a warmth, and I have no doubt in my mind who it was that spoke to me. I am still processing the experience, but I can tell you it was nothing short of mind-blowing.
Friends, I have been reborn. I have accepted His love into my heart.
I have been saved.
It is as much a shock to me as anyone; I was born Jewish and have spent my life identifying with Jewish culture and its people. But then again, so did my new main man, Jesus Christ. It’s just one of the many things that I am realizing we have in common. Much like He, I have similarly been attacked from all sides for trying to do what I believe in (in my case, marketing novelty T-Shirts that combine Jay Leno and Che Guevara and in His case, all of the things he did in the Bible). I have thought a lot recently about how He would have responded to haters on Twitter, and I think you’ll see a pretty meaningful change in our customer interactions moving forward.
(Pronounced “Pray” FYI)
Today, it is with joy that I can announce the launch of Prè, a new line of Faith-inspired apparel from JeShirt.com. His love has truly changed and saved my life, and the least I can do is spread that love on a great new line of fun, funny, novelty T-Shirts.
Here is the first batch of great new tees:
The “CheSus My Lord and Jayvior”
A fun spoof on the popular “Keep Calm” craze.
Another fun spoof of a popular T-Shirt design, infused with His love.
A shirt based around the classic skit.
The “Plain Truth”
We strongly feel that this will open us up to a new market and dramatically increase the potential to make back the money we so desperately need to stay afloat, while at the same time doing our best to spread His word via shirts.
The original, secular shirts are, of course, still available and still a lot of fun.
Thank You and God Bless,
- Jason Samuel Woliner